LinkedIn Property Management Networking

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LinkedIn Marketing Training

Welcome to your hub for taking your LinkedIn networking to the next level. Before you begin, get set up with the tools you'll need by visiting the links below. Note that for your greatest ease, using the Chrome browser is recommended.

Visit these links:

Feedly
Keep up with all the topics that matter to you. All in one dashboard.

Calendly
Calendly helps you schedule meetings without the back-and-forth emails.

Auto Text Link
This free (and ad-free) Google Chrome browser extension adds basic ascriptive to your pages to check if your last set of consecutive keystrokes matches any of any number of custom shortcuts you can define and expands and replaces that text as you type. Save time, typos, and the satisfaction of being extra lazy!

Daily Network Building

Steps

  1. Filter per industry (real estate / commercial real estate)
  2. Filter title
  3. Choose person
  4. Click Connect
  5. Paste Connection message*
  6. Send
  7. Repeat (20 a day)

*Connection Message:

(NAME)

Your name came up in LinkedIn and when I visited your profile I thought it might make sense to connect. I invite you to visit my profile, and if you think it makes sense, kindly accept my invitation.

(YOUR NAME)

Reach out to the people who have checked you out. Then decide with whom you'd like to engage. (Find this in the left-hand column of your Home page)

TEMPLATES:

For those you are not connected to yet, send an invite:

[NAME],

Thanks for visiting my profile, I had a chance to look at yours and I think it might make sense for us to connect and explore working together.

If you are already connected, send a message:

[NAME],

Thanks for visiting my profile. I am not sure if you have an advisor that has helped you with portfolio management, but I would like to share with you new and innovative solutions that might be helpful to you. Let’s set up a brief call, whether or not we work together, I am confident these insights will be well worth your time. You can reach me directly at (EMAIL) | (PHONE)

Determine who you'd like to connect with and accept. Once you have been accepted, send a welcome message! (Find this by clicking the My Network tab)

Welcome your new connections (found by clicking the Message tab you will see your new connections in unread messages.) Send a welcome message inviting them to a phone call or sharing content that is relevant to them.

Template

(NAME),

Thanks for connecting with me on LinkedIn.

I noticed you are a (TITLE), and thought you might get value from RESOURCE. – POST TITLE & LINK.

You will get some implementable tips that might be useful, particularly since you have a larger portfolio…

(Talk about what they will gain from taking the time to read the post.)

I’d love to hear your feedback. If it is okay with you, I will follow up with you in a few days if I don’t hear from you sooner.

(YOUR NAME)

(YOUR CONTACT INFO)

Determine who you'd like to connect with and accept. Once you have been accepted, send a welcome message! (Find this by clicking the My Network tab)

Don’t ignore your connections’ messages, treat messages in LinkedIn exactly the way you would email. (Find this by clicking the Message tab).

Look through the content that your network is sharing and engaging with them through liking, sharing and commenting on their relevant posts.

Review notifications and engage because this is how you can identify who is engaging with you, and opportunities to congratulate your connections.

Connect with every new person you meet and/or speak with. It is important to continuously grow your network with people with whom you have a real-world connection.

Weekly Schedule

Request Introductions to Targeted 2nd Degree Connections Warm Introductions:

  1. When on 2nd Degree connection profile – click on 500+
  2. Click on See Shared Connections
  3. Choose a Mutual Connection and send message (below)

(NAME),

I hope this note finds you well. As you may know, I am leveraging LinkedIn to grow my network and noticed that you are connected to (NAME) at (COMPANY). I was wondering if you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn message I can take it from there. To make it easier for you, I have included a short paragraph below that you are welcome to copy and paste.

Also, please feel free to look through my connections, I am happy to make introductions for you as well.

Thanks so much!

(YOUR NAME)



----------------------



I would like to introduce you to (YOUR NAME, YOUR TITLE) of (YOUR COMPANY). I thought it might make sense for the two of you to connect and investigate how you might work together. (YOUR NAME) is working with company that has developed a program that allows Management companies like (THEIR COMPANY) to minimize risk while streamlining your Portfolio Management and CapEx divisions. Very impressive program.

If you would like to reach out to (YOUR NAME), her contact information is: (EMAIL | PHONE)

(YOUR LINKEDIN LINK)

Client Referral Request

[NAME],

we've been working together for some time and based on your feedback, you have been very happy with our work. I am not sure if you know this, but I have grown my business through warm introduction from my happy clients. I hope you don't mind, but I noticed you are connected to 9 people that I'd really like to meet. Can I run these names by you?

Thank you!

Wednesday: Targeted Company Search

Thursday: Networking Partner Referrals

Friday: Engage with Targeted 1st Degree

Weekends: Schedule Content

LinkedIn In-mail Templates

Subject:

(Your Company) - Your Regional ProScan Provider

Hi {{first_name}},

I am contacting you on behalf of my company as a ProScan provider. Currently we work with firms like yours to provide a proactive and comprehensive property care that starts with 100% roof scan coverage. We use autonomous drones with third party software insights for the smallest issues, like hail. Our reports condense down to points of interest, current maintenance concerns, and weather damage should an insurance claim need be filed.

At the property level, ProScan helps us both identify risks. From there we can help implement practical control strategies and develop plans to anticipate, react and recover. Part of that means that we will continue to monitor weather events at each property to re-scan after wind or hail events. Comparison reports make insurance claims far easier to pass when there is recent time-stamped images to contrast new information.

Feel free to reach back out to me for more details.

Thanks,

(Your Name and Contact Info)

Subject:

Comprehensive Roof Care Program - Saving Property Managers $$$

{{first_name}},

At (Their Company), I know you are committed to providing exceptional service for your customers by utilizing today's innovations. For this reason, I wanted to introduce ProScan to you and your capital improvements division. The ProScan platform we provide is a proactive approach that delivers consistency and cost savings across your portfolio by streamlining processes.

At the property level it allows you to identify risks, implement practical control strategies and develop plans to anticipate, react and recover. Firms like yours have saved millions of dollars in a matter of months utilizing the XAP platform.

My company, (Company), is the certified ProScan provider in the (Your Area) region. With ProScan, your entire portfolio can have the same level of care, reporting, and other benefits that come with this enterprise grade solution.

I’d welcome the opportunity to connect and provide more details around this solution.

Thanks,

(Your Name and Contact Info)

Subject:

Minimize Risk Across Your Portfolio with ProScan

{{first_name}},

I am looking to get in contact with you in regard to a comprehensive assurance program being used by firms like yours to minimize risk across their multi-family portfolio.

The ProScan platform we provide offers proper oversight, continuity, and advanced monitoring all integrated into digestible reports.

I’d welcome the opportunity to connect and provide more detail around this multi-million-dollar cost saving program.

Thanks,

(Your Name and Contact Info)

Subject:

Gain continuity and streamline your portfolio management - ProScan

{{first_name}},

ProScan™ has redefined portfolio management. Here is a 10,000 ft overview. ProScan is provided nationwide by vetted contractors, like my company, (Company), who work to build consistency across entire portfolios.

You will have access to detailed reports and imagery captured by the autonomous drones used to scan each roof on every one of your properties. Each property will have measurements, detailed condition reports, all scopes and specs already written in order to streamline RFP's. All this is stored in the cloud. It is a complete game changer for your Portfolio Managers and CapEx Managers.

ProScan is an innovative, proactive program that helps property management companies prevent or minimize risk through continuity and proper oversight.

Attached is a PDF that touches on some of the program highlights.

The program has been a huge success and is changing the way companies like (Company) manage, maintain and mobilize vendors.

Best regards,

(Your Name and Contact Info)